15+ Best Branding Courses & Certifications Online in 2023

Often, what comes to mind when branding is mentioned is a logo.

However, there is really a lot that goes into company branding. So if you are the brand manager for your small business, it dawns on you to learn branding skills and techniques to keep your brand alive and memorable.

By taking the best branding courses online, you’ll first learn the marketing importance of creating a brand name, symbol, or design that effectively identifies your brand and differentiates it from others.

Secondly, you’ll learn the art of aligning what you want people to think about your company to what they actually think.

In this article, I have reviewed the business digital branding courses and certifications online that will teach you the ins and outs of business branding that will enable you to bring out the personality and authenticity of your brand.

You’ll also pick up some skills in marketing for startups and creating a social media presence.

Let’s get started.

1. Business Branding: The Complete Course Part 1 – Strategy | Udemy 

If you are a business owner who would like to improve your business performance, then you have to build your strategic brand from the ground up, in order to catapult your marketing efforts and impact.

This is one of the best branding courses online that will help you build a brand that sparks interest, connects with your customers through emotion and nurtures long-lasting and loyal relationships.

Once you take this branding course on Udemy, you’ll also learn about the common mistakes that nearly all failing startups make, how you can spark your audience’s interest and hold their attention, as well as why most businesses lose money with their Facebook or Google Ad campaigns.

Interestingly, there is also a class on how you can enhance your marketing efforts through effective storytelling adapted for modern platforms.

At the end of this course, you’ll be perfectly placed to express your strategic brand through messaging, storytelling and visual presence.

2. Business Branding With Personality: Build An Authentic Brand | Udemy 

In order to evolve your brand so that it becomes more human, you must implement a business branding strategy that will empower your brand to connect with personalities at a human level.

I find this branding course online great for learning how to build a business brand that engages people, makes deep human connections and builds a following.

You’ll get to pick up the strategies that allow your business branding to look, feel, sound, behave, think, and act.

Effectively, in this course you’ll learn the science behind why personality is the key for business brands to human engagement and the framework that the biggest brands implement to develop their personalities that connect with their audiences.

To achieve this, you’ll take a deep dive into brand archetypes that have been used by storytellers and filmmakers for generations to make their audience feel something for their characters.

3. Personal Branding: Crafting Your Social Media Presence | Skillshare

Learning effective branding strategies from the top influencers and brand strategists is one of the best ways to take your company or organization branding to the next level.

In this branding course on SkillShare, you’ll join the creator Kate Arends for a strategic class on how to create, evolve, and leverage your online personal brand for growth.

This is the best branding course online because you get to learn from an actual expert.

Over the past couple of years, Kate has grown her blog Wit & Delight to more than 3 million readers and expanded into a product line, and brand consultancy. And behind her success is a thoughtful, strategic approach to personal branding.

She’ll take you through the evolution of her blog to explain why an authentic personal brand is important, and how to optimize yours for what you want, who you are, and what success means to you. 

4. The Staples of Branding: From Purpose to Product | Skillshare

How would you like to gain first-hand experience and advice for building a brand from purpose to product?

If you are an entrepreneur, a fashion aspirant, or have a dream to build your own creative product company, then this online branding tutorial will provide you with the essential and tactical advice for a successful endeavor.

Besides, since the course instructor, Jeff Staple, has been fortunate enough to take part in a number of successful branding endeavors during his career, you’ll get to learn actual actionable tips and not some bunch of branding theory.

Once you take this course, you’ll get started addressing some of the most fundamental aspects of starting a product-based brand, and why you should actually take action and pursue that dream.

There are also video tutorials that cover refining your brand name and brand slogan, as well as the philosophical, technical, and legal considerations to logo creation.

5. Branding & Marketing for Startups: Learn How To Stand Out | Udemy

I believe that an exceptional branding strategy is also particularly important for physical product founders.

It’s why I have included this course as one of the best branding courses on Udemy for picking up industry branding and marketing insights. It will teach you the top brand design strategies for building physical products and growing your business.

Through this course, the instructor aims particularly to show you that it is possible to build a successful physical product brand without having a big budget, while using real life case studies.

In order to reach there, he helps you get into the right mindset, rather than try to sell you some quick solution. Once in the right branding state of mind, you’ll find the inspiration to learn top branding strategies & techniques that will help you to grow your brand.

What’s more, by registering for this branding course, you are entitled to receive one free branding advice from the instructor.