WILDFIT Review: Is WILDFIT Worth It?

Last updated: 22 October 2026. Written by Josh Hutcheson, OnlineCourseing editor. Price, guarantee and program details re-read on mindvalley.com on 22 October 2026. This review is based on Mindvalley’s published program details and participant reports; we have not taken the program ourselves. See our review methodology.

Quick verdict

See WILDFIT on Mindvalley

WILDFIT is Mindvalley’s flagship nutrition program, created by Eric Edmeades. Its pitch is that you stop fighting cravings and instead change which foods you want, step by step, over 90 days. In 2026 Mindvalley sells it as the WILDFIT 90-Day Challenge: a live cohort with weekly coaching calls, not a self-paced course.

This review covers what the program is, what it costs and what you get, how the 13 weeks are structured, what the evidence says, what past participants report, and who should not buy it.

WILDFIT at a glance

It’s not a weight loss program, at least not on paper

Mindvalley frames WILDFIT as a program about what you want to eat, not how little. Its sales page contrasts “most diets” with WILDFIT: no willpower battles, nothing to count, “designed so you are not hungry,” no exercise required and nothing extra to buy. The headline promise is that cravings fade, so there is less to resist.

In practice, almost everyone buys it to lose weight. The sales page leads with weight-loss stories, such as “−46 lbs in 90 days,” under the line “Individual results vary.” Be clear with yourself about which promise you are buying: the mindset change is the method, and the weight loss is the hoped-for result.

WILDFIT is not a diet… well, not really

There is no meal plan on day one and no list of banned foods up front. Mindvalley says each change comes “when you are ready for it.” Over the 13 weeks, though, you do cut things out, especially added sugar and heavily processed food, and you move toward what Edmeades calls a natural human diet.

Two ideas carry the program:

• The six Human Hungers. WILDFIT teaches that much of what feels like hunger is something else, such as habit, emotion or social pressure. Each week you learn to tell which “hunger” is talking, so a craving loses its grip.
• Seasonal eating. Mindvalley’s page argues that “humans evolved to eat differently through the seasons,” so there is no single right daily diet all year. The program uses that idea to stage what you eat across the 90 days.

The resulting way of eating looks a lot like a whole-food, paleo-style diet with a strong anti-sugar stance, wrapped in behavior-change coaching. That is not a criticism. The coaching is what you are paying for, and it is the part most people struggle to do alone.

What is WildFit?

WILDFIT is a 90-day behavior-change program delivered in the Mindvalley app. Mindvalley describes a normal day in three steps:

1. Watch a short lesson, about 10 minutes, on the app, a computer or Apple TV.
2. Make one small change, with guides and recipes showing what to try next.
3. Share it with your cohort. Thousands of people go through the same week together, with a coach guiding each step.

The 2026 version runs as a dated cohort; the October cohort started on Monday 12 October. Mindvalley says 455,622+ students have enrolled in WILDFIT and lists 775 named stories; both are its own figures.

Who Is Mindvalley?

Mindvalley is the personal-growth company that sells WILDFIT. It was co-founded in New York in 2002 by Vishen Lakhiani and Michael Reining, and its main product is a $499-a-year Membership covering 100+ programs. WILDFIT is sold on top of that, not inside it, which surprises many buyers who assume “all-access” means everything.

Our Mindvalley review covers the Membership in detail, including its 15-day refund window and the $199 Black Friday price Mindvalley was offering on 5 November 2026.

How Much is WildFit and How Do I Sign Up?

In 2022 the payment plan was three payments of $349, $1,047 in total. Expect the plan to cost more than paying in full, and check the installment amount at checkout.

To sign up:

1. Open the WILDFIT page and choose the one-time payment or the payment plan.
2. Complete the order on Mindvalley’s secure checkout page. This is also where the full Results Guarantee terms are shown.
3. Check your email for login details.
4. Open the Mindvalley app and start with your cohort on its start date.

Is $899 a lot? Compared with a self-paced nutrition course, yes. Compared with three months of weekly sessions with a private coach or dietitian, it is cheaper, and you get the cohort and lifetime access. Our Mindvalley membership cost guide explains what the Membership covers if you want Mindvalley’s other programs as well.

Check the current WILDFIT price

What you get in the 2026 WILDFIT Challenge

• The full 90-day program: daily short lessons in the first two weeks, then two coaching videos a week.
• Weekly coaching calls with a Certified WILDFIT Coach through all 13 weeks.
• Cohort bonuses (October 2026): 16 live coaching calls with Eric Edmeades and a WILDFIT coach, 5 live family coaching calls, and the WILDFIT Tribe community.
• Guides and recipes for each step.
• Lifetime access to the program after you pay in full.

The live elements are tied to the cohort dates. If you join outside a cohort window, ask what live support you get before you pay, because the bonus calls are listed as “for this cohort only.”

The WILDFIT Results Guarantee

Mindvalley’s promise is: “Do the work. See the results. Or you don’t pay a cent.” The three steps it lists are to join the cohort, complete at least 80% of the program, and ask for a full refund if you see no results.

Two cautions. First, Mindvalley says the “full guarantee terms are shown at checkout,” so read what counts as completing 80% and as “no results” before you pay. Second, a guarantee that needs 80% completion protects people who do the work, not people who stop in week three. Our Mindvalley review explains Mindvalley’s separate 15-day refund rule for the Membership.

Does WildFit Work?

It depends on what “work” means, and the evidence is thinner than the marketing.

• No independent trials of WILDFIT itself. We found no peer-reviewed study of the program. The results Mindvalley shows are customer stories it selected, published under “Individual results vary.”
• The underlying eating pattern is sensible. Cutting added sugar and heavily processed food, eating more whole foods and paying attention to why you eat are all mainstream nutrition advice.
• Some claims go further than the evidence. The tribe and evolution story, seasonal eating and the strong anti-dairy stance some participants describe are contested ideas, not settled science.
• The coaching is the real product. Most people who fail on a diet know what to eat and cannot sustain it. A paced program with weekly coaching and a cohort targets that problem directly.

Mindvalley itself states that “WILDFIT is an education program, not medical advice,” and tells anyone with a health condition or medication to check with their doctor first. That advice is worth following.

A Breakdown of the Program

Mindvalley publishes the 13-week structure in three phases:

The first two weeks

The opening phase is about observation, not restriction. Daily lessons from Eric Edmeades walk through why you eat what you eat. Participants report that this stretch feels easy, and that the program is front-loading the psychology for later.

Weeks three through ten

This is the demanding middle. Lessons drop to two a week, and you start removing foods step by step. Expect the hardest cravings here, and expect the cohort and coaching calls to matter most.

Weeks eleven through thirteen

The final phase is meant to turn the changes into a long-term way of eating. Mindvalley’s sales page labels it “releasing weight rapidly and keeping it off.” Treat that as the program’s aim rather than a promise.

How to prepare before your cohort starts

Because WILDFIT runs as a dated cohort, the week before the start date is the best time to set yourself up:

1. Clear your calendar for the calls. Note the live coaching call times and pick the ones you can attend.
2. Pick a daily slot. Ten minutes is easy to skip. Attach the lesson to something fixed, like breakfast.
3. Tell the people you eat with. The family coaching calls exist because household food habits are the hardest part. A partner who knows the plan makes weeks three to ten easier.
4. Write down your starting point. Note your weight, energy, sleep and cravings now, so you can judge the results honestly at day 90 and know whether the guarantee applies.
5. Talk to your doctor first if you take medication, have diabetes or another condition, or are pregnant.

None of this is required by the program, but it is the difference between buying a course and finishing one.

Is WILDFIT an MLM?

No. WILDFIT is a paid program sold by Mindvalley, and you do not have to recruit anyone or sell products. The question comes up on Reddit for two reasons: WILDFIT trains and certifies coaches, and enthusiastic coaches and graduates post “join me” messages on social media. One r/antiMLM reply put it plainly: “not an MLM, just a diet/health program.” Coach certification is a separate offer. Treat any invitation from a friend as a sales pitch, and decide on the program itself.

What past participants say

Independent reviews are scarce, so we read what Reddit users have written over the years:

• Positive: one r/antiMLM member said they finished the program and lost nearly 40 pounds in three months. Seven months later they had regained a little but kept the core habits.
• Skeptical: r/nutrition users described it as a variation of paleo, called it expensive, and suggested learning nutrition basics yourself or taking a short university course instead.
• Critical of the claims: a relative of a WILDFIT coach said the program presents dairy as “practically evil” in ways they thought misleading.

Mindvalley’s own story library is far more positive, but it is curated. The fair summary: people who stick with it often report real change; the program is not magic, and the price buys coaching and structure rather than secret knowledge.

So, Is It For Me?

WILDFIT fits you if:

• Sugar cravings and snacking are your main problem, and calorie counting has failed before.
• You want structure and live coaching, not a book.
• You can commit about 10 minutes a day for 13 weeks and attend some calls.
• You are comfortable with a whole-food diet that includes meat and fish.

Look elsewhere if:

• You are vegan or vegetarian. Participants describe a hunter-gatherer-style diet that can be harder to follow without animal protein; ask Mindvalley how the program adapts before you buy.
• You have a history of disordered eating. A program built around removing foods in stages is not a good idea without clinical support.
• You have a medical condition, take medication or are pregnant. Mindvalley itself says to check with your doctor.
• You want a cheap option. Free resources, a registered dietitian or a short course will teach the same nutrition basics for less; what you would miss is the cohort.

So, Who IS Eric Edmeades, Anyway?

Mindvalley introduces Eric Edmeades as the creator of WILDFIT, a “serial entrepreneur & international business speaker” and a “nutritional anthropology pioneer.” WILDFIT’s origin story, told on its sales page, is that time Edmeades spent with tribes in Africa showed him people who never dieted yet stayed lean and fit, which led him to study how humans evolved to eat.

Edmeades is a business speaker and program creator, not a registered dietitian or physician. That does not make the program wrong, but it is a reason to treat its health claims as a coach’s framework rather than clinical guidance. Mindvalley calls WILDFIT its “highest-rated program in 2018 and 2019”; that is its own rating.

WILDFIT vs the Mindvalley Membership and other options

If you mainly want Mindvalley’s other programs, the Membership is the better buy. Our best Mindvalley courses guide lists what it includes.

To Wrap Up Our WildFit Review

WILDFIT is a well-packaged, coach-led version of advice that works when people stick to it: less sugar, less processed food, more attention to why you eat. Its strengths are the pacing, the live cohort and the guarantee. Its weaknesses are the price, the thin independent evidence, and claims about diet and evolution that go beyond the science.

If cravings are your main problem and you want accountability, it is worth considering, especially with the Results Guarantee behind it. Read the guarantee terms at checkout, check with your doctor if you have a health condition, and plan the 13 weeks before you start.

See WILDFIT on Mindvalley

Disclosure: OnlineCourseing earns a commission through Mindvalley’s affiliate program if you buy through our links. It does not change the price you pay or this review.

Frequently asked questions

How much does WILDFIT cost?

On 22 October 2026 Mindvalley listed the WILDFIT 90-Day Challenge at $899 as a one-time payment with lifetime access, shown against $1,250. A three-payment plan is also offered; check the installment amount at checkout.

Is WILDFIT included in the Mindvalley Membership?

No. WILDFIT is sold separately. The $499-a-year Mindvalley Membership covers Mindvalley’s other 100+ programs.

Is WILDFIT worth it?

It can be if cravings and sugar are your main problem and you want 13 weeks of coaching and a cohort. It is expensive if you only want to learn what to eat, and it is not designed for vegans or people with eating disorders.

How long is WILDFIT?

WILDFIT runs 90 days, structured as 13 weeks in three phases, with about 10 minutes of lessons a day.

Does WILDFIT have a money-back guarantee?

Mindvalley offers a WILDFIT Results Guarantee: complete at least 80% of the program and, if you see no results, ask for a full refund. The full terms are shown at checkout.

Do you have to exercise on WILDFIT?

No. Mindvalley says no exercise is required. The program focuses on what and why you eat.

Can vegetarians or vegans do WILDFIT?

Participants describe a hunter-gatherer-style diet that includes meat and fish, which makes it harder to follow on a plant-based diet. Ask Mindvalley how it adapts the program before buying.

Is WILDFIT an MLM?

No. It is a paid program sold by Mindvalley, and you do not recruit anyone. WILDFIT does certify coaches, which is why some people see social-media posts that look like MLM recruiting.

Who created WILDFIT?

Eric Edmeades, an entrepreneur and speaker who teaches on Mindvalley. He is not a registered dietitian, and Mindvalley describes WILDFIT as an education program, not medical advice.

Do you keep access to WILDFIT after 90 days?

Yes. The one-time purchase listed on 22 October 2026 included lifetime access to the program. Live cohort calls are tied to the cohort dates.

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