marketing analytics courses

15+ Best Marketing Analytics Courses & Certifications in 2023

The success of any marketing campaign depends on the quality of its data. 

If your marketing analytics have been largely off the mark, it’s possible that you may not be gathering reliable data. In such cases, it’s easy to misunderstand your target market needs as a digital marketer today, and therefore lose out on leads and waste marketing efforts on the wrong audiences. 

Consequently, it’s important to learn big data analytics for business, right from data collection, so you can ensure your campaign strategies are fueled by quality data. 

For holistic marketing analytics learning powered by quality data, the best marketing analytics courses online are key. 

You’ll learn the most important marketing metrics to use for decision-making and how to build accurate market forecasting models by collecting reliable data. 

In this article, we’ll discuss the best marketing analytics courses & certifications online in 2022 to make you an expert at marketing analytics and creating powerful marketing campaigns. 

Let’s dive right in. 

1. Marketing Analytics: Stand Out by Becoming an Analytics Pro [Udemy] 
2. Marketing Analytics [Coursera]
3. Google Analytics for Beginners – Master Google Analytics [Udemy] 
4. Facebook Marketing Analytics Professional Certificate [Coursera]
5. Digital Marketing Training Course – 12 Courses in 1 for Beginners and Advanced [Udemy] 
6. Foundations of Marketing Analytics Specialization [Coursera]
7. Marketing Analytics: Forecasting Models with Excel [Udemy] 
8. Google Data Analytics Professional Certificate [Coursera]
9. Web Analytics & Digital Marketing Analytics – Zero to Hero [Udemy] 
10. Strategic Business Analytics Specialization [Coursera]
11. Marketing Analytics: Pricing Strategies and Price Analytics [Udemy] 
12. Applying Data Analytics in Marketing [Coursera]
13. Marketing Analytics and Retail Business Management [Udemy] 
14. Measure a Marketing Strategy using Facebook Insights [Coursera]
15. Marketing Analytics: Customer Value and Promotion Strategy [Udemy] 

Are you well-versed in using Excel for data analysis? 

Then you’re sure to appreciate the 1. Marketing Analytics: Stand Out by Becoming an Analytics Pro tutorial on Udemy by Joseph Wisdify. It’ll teach you key metrics of PPC marketing and how to build a forecasting model from scratch, and is among the best marketing analytics courses and certifications online for intermediate Excel users. 

If you have little knowledge of Excel, I suggest the 2. Marketing Analytics training on Coursera by the University of Virginia. You’ll learn how to use regression analysis to better understand purchasing behavior and forecast spending habits. As a result, it’s one of the best marketing analytics courses online with a little statistics background. 

If you’d like to delve deeper into social media marketing, be sure to read my other review on the best Instagram marketing courses to learn how to gain followers and turn them into paying customers. 

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