15+ Best Google Analytics Courses & Certifications in 2023

What is the best way to get a promotion as a digital marketer?

If you want to excel in your career in content marketing and driving conversions, you definitely should arm yourself with tools like Google Analytics that give insights into who your audience is, their geographical location, and how they interact with your landing pages.

By learning Google Analytics and delivering SEO campaigns, you’ll impress your clients and definitely negotiate better terms.

So if you’d like to master this web analytics tool by Google, I recommend the best Google Analytics courses online that will teach you how to analyze your website visitors using Google Analytics segments.

In this article, we are going to look at the best Google analytics courses and certifications online to get certified and land a marketing analytics job.

Through these courses, you’ll master the Google tag manager, understand your site traffic as well as learn how to use the Data Studio.

Let’s get started.

1. Get Your Google Analytics Certification (In Just One Day) | Udemy 

If you are completely new to Google Analytics and would like to get certified, then this is the best Google Analytics certification course online you’ve been looking for.

This course will take you from a complete beginner to a certified Google Analytics expert in under two hours of hands-on, practical Google Analytics exercises. You’ll particularly find a Google Analytics certification helpful if you want to advance your career towards digital marketing or digital advertising.

Once you enroll in this training program online, you’ll find a detailed exam overview, packed with more than 200 Google Analytics certification exam questions to help you adequately prepare for the final exam itself.

And since the Google Analytics Certification is an industry recognised certification in analytics, adding it to your profile will really increase your chances of getting a job in digital marketing.

What’s more, the final exam itself is even free, no fees.

2. Google Analytics for Beginners – Master Google Analytics | Udemy 

If you want to improve the performance of your website today, then you definitely should give this Google Analytics course a try.

Through this online tutorial on Udemy, you’ll be able to quickly master Google Analytics since it is a practical hands-on, scenario-driven course that teaches you the ins and out of this analytics tool.

With the help of the course instructor, you’ll learn how to use Google analytics as a powerful tool to monitor the health of your business website and identify growth opportunities that were previously hidden to you.

To start off learning Google Analytics, you’ll first create a Google Analytics account, install the tracking code, load demo data from a real online store, and start analyzing real time reports.

Other skills you’ll also pick up include tracking marketing campaigns with campaign tagging, configuring goal tracking, and removing span traffic.

3. Getting Started in Google Analytics | Coursera 

For those who prefer a project based approach to learning tech skills, this Coursera project for learning Google Analytics online is what you’ve been looking for.

In this project, you will start by learning how to connect your website to Google Analytics so that you can use it to understand how your website is performing. 

It helps you get super familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.

You’ll basically be learning off the shoulders of an expert as the training videos play in a split-screen with your work area.

By the end of this course you’ll know how to interpret the data from various audience reports, as well as the data from acquisition and behavior reports to make effective business decisions.

4. Analyze Website Visitors with Google Analytics Segments | Coursera 

Just like in the previous course, this is another one of the best Google Analytics courses online to help you master this analytics platform simply because of its project based approach to teaching Google Analytics.

In this Coursera project you will learn how to use segments in Google Analytics so that you can effectively perform a deep analysis of your business website visitors. 

Its main focus is getting you to an expert level with GA segments. So you’ll learn all about system segments and custom segments. This includes how to set up, import and use segments. So you’ll understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic.

Note, however, that this course works best for learners who are based in the North American region because of the nature of the data you’ll be analyzing. 

5. Ultimate Google Analytics course + 50 practical examples | Udemy 

Would you like to not only learn Google Analytics as a tool, but also be able to use the data as the basis for data driven business decisions?

This Udemy course aims to teach you Google Analytics as a tool, with particular focus on how you can use the data to drive your business. 

To kick it off, you’ll start with the elementary topics such as how the measurement works, basic metric definitions, socio-demo data to website traffic evaluation, UTM parameters, internal site search, and website speed optimization or segmentation.

In fact, you’ll find the instructor’s explanations much more concise and clear than Google’s own Google Analytics training. 

I say this because it does not just cover the definitional or fundamental stuff like the user interface. It instead teaches you how to provide real value to your paying data analytics clients through practical data driven decision making.